🍁 Made for Canadian families

Everything your child needs for life.None of the overwhelm.

Lifelong protection and savings that grow with them — all in one simple plan.

Free. Takes about a minute.

5.0

from real parents on Google

See your child's plan

A quick, personal walkthrough — one question at a time.

Step 1 of 6

What's your child's first name?

Just a first name — so I can make this feel personal.

Free, no pressure. Takes about a minute.

An RESP helps with school. This helps with everything.

Plan for any path they choose.

Here's something most parents are never told: lifelong insurance and savings that grow with your child. Not just for tuition — for whatever comes next.

What is a Kidsurance® plan?

Permanent life insurance for your child, backed by one of Canada's largest and most trusted insurers. Start young, and they get two things for life: coverage that's always there, and savings that grow — for a first home, a business, whatever's next. From $100 a month.

Pay for up to 20 years. Covered for life.

A few years of you showing up for them — and a lifetime of them being protected.

You pay for a set period — up to 20 years — and then you're done. Their coverage and savings keep growing for their whole life.

Dad throwing his child into the air on the beach

One day, this could be their first home, the cushion behind a brave decision, or the head start you wish you'd had.

How it works

Three simple steps.

1

Explore

See what a plan could look like for your child.

2

Talk it through

A quick, no-pressure call with me, Adrian — a dad of two and a licensed insurance advisor.

3

You're set

If it's right, sign right from your device. Done.

Finish in minutes, not days.

No paperwork piles. No back-and-forth. If it feels right, you can complete everything right from your device.

Free, no pressure. Takes about a minute.

Or book a call →

Real coverage. Real people. Real peace of mind.

Backed by one of Canada's largest and most trusted insurers.

Set up with a Certified Financial Planner® and licensed insurance advisor.

No pressure, no call centres — just a real dad who'll talk to you.

What parents are saying

We've helped families across Canada feel more at ease about their children's future.

I set up a Kidsurance® policy for my son with Adrian... we learned it can be a great and better alternative to RESPs. The process was simple, clear, and educational. Now I feel we've set our son up for a successful start to his future.

Stephanie Thompson

No pressure, no confusing fine print, no pushy sales pitch — just clear info and a team that genuinely cares. It felt more like a chat with a helpful friend than a typical insurance meeting. Thanks, Adrian and Kidsurance®, for making this simple, stress-free, and actually kind of fun!

Tony Bui

I set up a Kidsurance® policy for my son with Adrian because I love planning long into the future for my kids. It was easy to understand and quick. Now that it's in place, I feel like I can relax knowing we've taken a positive step toward our son's future.

Mark Kimmich

Adrian, founder of Kidsurance

From one parent to another.

I'm Adrian — a dad of two, a Certified Financial Planner®, and a licensed insurance advisor. I set this up for my own kids first. Kidsurance® is what I wish someone had told me about sooner.

Read my story

Questions parents ask

A simple way to give your child a lifelong head start. Permanent (whole life) insurance built on one of Canada's largest insurers — lasting coverage plus savings that grow over time. I'm Adrian, a Certified Financial Planner® and licensed insurance advisor, and a dad of two. I'll walk you through it in plain language, no pressure.

Still have questions?

I'm happy to help. Call 1-800-700-3589 (9–5 EST, Mon–Fri) or email me.

Ready to get started?

Take two minutes to see what a plan could look like for your child.

Free, no pressure. Takes about a minute.

Or book a call →